Wednesday, April 23, 2014

The Commoditization of the Smartphone

Smartphones have seen a tremendous growth on their popularity ever since the introduction of Apple’s iPhone in T-Mobile’s network sometime back in 2007. The release of Google’s Android also did influence this growth in a very positive way. Android provided an open source & its associated community and also a readily available platform which paved the way for new entrants to the Smartphone OEM list.
Android, being an open source, provided the advantages of a very short development time and a quicker time-to-market advantage and these factors mainly attracted the new entrants into the Smartphone OEM business. Currently, if we look at the market share for the Smartphones held by the local OEMs, in the Chinese and Indian markets, we see these local players gradually increasing their share over the last couple of years.

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